Sepehran Magazine Issue 24 was more than another edition of flysepehran’s in-flight publication. It represented a new step in the way travel and aviation stories could be researched, written and visually presented.
Published in September 2023, this bilingual Persian-English edition was introduced as the world’s first tourism and aviation magazine created with the support of artificial intelligence. Its printed version was made available to passengers on flysepehran flights, while the digital PDF edition allowed readers to explore the magazine on their phones, tablets and computers.
The project also received attention from Iranian travel, transportation and aviation media, highlighting its innovative approach to combining editorial experience with emerging technologies.
Artificial intelligence was not used as a simple additional tool in this edition. It played a meaningful role throughout the creative process, including topic selection, headline suggestions, early drafts, visual concepts and image generation.
The final magazine, however, was the result of collaboration between technology and an experienced human editorial team. Every article and visual idea was reviewed, edited and refined to ensure that the content remained accurate, readable and relevant to travelers.
Tools such as ChatGPT, Copy.ai, Bard and Claude were used during the writing and idea-development stages. Visuals were created and enhanced with platforms including Midjourney, Adobe Firefly, DALL·E 2 and RunwayML.
One of the magazine’s most distinctive visual concepts was the comparison between real destinations and imagined versions of those places one thousand years into the future. This approach invited readers to discover the world as it is today while imagining how travel, cities and landscapes might change over time.
The production process took approximately three months and involved a ten-member team working across planning, writing, editing, design and publication. The purpose was not simply to demonstrate the abilities of new digital tools. The magazine aimed to entertain passengers during their flights while encouraging them to think about the future of tourism, aviation and responsible travel.
It begins with useful information about air travel and flysepehran’s passenger services. Topics include seat selection, purchasing additional baggage online, traveling with pets and the RedMiles customer loyalty programs.
Its tourism section introduces a selection of remarkable natural and human-made attractions around the world. Readers can discover destinations such as Plitvice Lakes, Iceland’s Jökulsárlón Glacier Lagoon, the Martian Mountains of Chabahar, Bolivia’s salt flats, the Shushtar Historical Hydraulic System, Chabahar’s Pink Lake and Northern Ireland’s Giant’s Causeway.
The magazine also explores some of the world’s best-known amusement parks, including Efteling, Alton Towers, Disneyland Paris, Gardaland and Universal Studios.
Another section focuses on extraordinary world records and remarkable facts from aviation, airports, nature, countries and major tourist attractions.
Mazandaran is one of the main Iranian destinations featured in this edition. The magazine introduces Veresk Bridge, the forests of Abbasabad, Namak Abrud, Ramsar and Filband, alongside regional dishes such as Malabij, Espenasak, Naz Khatun and Kadu Bareh.
Read the complete Persian-English edition and explore its travel features, aviation articles and AI-generated visual concepts in one downloadable file.
